User Posts: Editor

In the world of marketing, pay-per-click, or PPC campaigns are pretty straightforward. You set up an ad on your favorite social media outlet, and you pay ...

Not too long ago, publishing a book was a privilege reserved for the most elite of elite authors. You had to create a manuscript and pitch your idea to ...

For online business owners, an abandoned cart provides a very special type of heartbreak. It means that someone was so very close to making the purchase that ...

Entrepreneurs and marketing professionals alike need to know how to do many different tasks to attract and retain lifelong customers, starting with lead ...

What if I were to tell you that the very memes that engage you as a reader every day can be used to engage your own audience, thus becoming an integral part ...

It doesn’t take an advanced degree in Marketing, Communications, or Advertising to realize that nearly everything we do in this world is done with the ...

It’s probably about time we admitted that Google is a huge part of our lives, especially as business professionals. SEO is one of our key functions, and ...

When you really think about it, keywords are a very interesting concept. Through standard keywords, potential customers can search for our businesses. With ...

We generally think of Twitter as a way to reach the masses: specifically, our customers. But when your business subscribes to the business-to-business, or ...

One of the most important decisions you can make is whether to pursue a B2B or B2C business model. The whole way you do business can be different, including ...

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