If you do a quick Google search regarding the topic of attraction marketing, you’ll stumble across plenty of different theories, strategies, and suggestions. They may be wildly different, running the gamut from social media post ideas to celebrity and influencer endorsements. Based on how very unique each of these ideas may be, you might have …
If centuries of advertising have taught us anything, it’s that people love images. From artistic logos to full color photographs, people are drawn to pictures (pun intended). Images Speak Louder Than Words A social media post with a compelling image will get more likes and shares than plain text on its own. An email with …
Are You Considering Infographics for Lead Generation? Read More »
In the world of business, we see trends come and go. Creativity is one of the founding tenets of marketing, and we’re constantly working to outdo the competition in order to attract customers. New Customers Vs Existing Customers At the same time, there are certain inevitable truths about running a business, as well. One of …
On the surface, marketing is figuring out how to get people’s attention so they’ll buy stuff. But once you’ve started marketing your own brand, you realize it’s so much more involved than just saying witty things and having bright, shiny images. Know Your Audience A vast amount of marketing involves tapping into the psychology of …
How Pain and Promises Inspire Your Customers to Take Action Read More »
You’ve probably seen hundreds of articles on the Internet about how to generate leads. Everywhere you look, there are articles about lead generation, focusing on how to get the most leads, the most quality leads, and best inbound lead generation tactics, just to name a few. About Lead Generation But for those new to business …
Many studies have been conducted around the world, and it turns out that human beings are pretty emotional creatures. Leveraging Your Audience’s Emotions Not only do we make tens of thousands of tiny, subtle expressions with our facial expressions and body language, but we also respond to nearly everything we encounter in a day in …
How to Leverage Emotions to Grow Conversions (and Your Business) Read More »
As a business owner, you approach every step of the process with purpose. You have carefully cultivated or created the products or services you intend to sell, in the hopes that others will appreciate your efforts as a potential solution to their problems. But when it comes to selling, you need to convince your targeted …
Nearly every business owner uses social media in some capacity to promote their business. It’s one of the greatest advantages of modern marketing. It’s free, and allows business owners to upload pictures, videos, links, and more to draw in more and more prospective customers. But one social media platform that some digital marketers don’t consider …
Do you keep track of customer interactions? For example, do you know how many “regulars” you have? What do they buy? How often do they leave feedback? Your Best Customers And what about your best customers? Who are they? You may be surprised to learn that these so-called “Superconsumers” may be able to unlock the …
It’s a fact of life: As time goes by, people will unsubscribe from your email list. Most of the time, this isn’t anything personal. People move on, either from their current location or current role, and they no longer require your products or services. Perhaps they’re trying to streamline their email. The Average Unsubscribe Rate …
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