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Sales and Marketing

infographics lead generation

Are You Considering Infographics for Lead Generation?

If centuries of advertising have taught us anything, it’s that people love images. From artistic logos to full color photographs, people are drawn to pictures (pun intended). Images Speak Louder Than Words A social media post with a compelling image will get more likes and shares than plain text on its own. An email with …

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How Pain and Promises Inspire Your Customers to Take Action

How Pain and Promises Inspire Your Customers to Take Action

On the surface, marketing is figuring out how to get people’s attention so they’ll buy stuff. But once you’ve started marketing your own brand, you realize it’s so much more involved than just saying witty things and having bright, shiny images. Know Your Audience A vast amount of marketing involves tapping into the psychology of …

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how to leverage emotions in your business and marketing strategy

How to Leverage Emotions to Grow Conversions (and Your Business)

Many studies have been conducted around the world, and it turns out that human beings are pretty emotional creatures. Leveraging Your Audience’s Emotions Not only do we make tens of thousands of tiny, subtle expressions with our facial expressions and body language, but we also respond to nearly everything we encounter in a day in …

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pinterest business

Using Pinterest for your Business

Nearly every business owner uses social media in some capacity to promote their business. It’s one of the greatest advantages of modern marketing. It’s free, and allows business owners to upload pictures, videos, links, and more to draw in more and more prospective customers. But one social media platform that some digital marketers don’t consider …

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