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Sales and Marketing

how to leverage emotions in your business and marketing strategy

How to Leverage Emotions to Grow Conversions (and Your Business)

Many studies have been conducted around the world, and it turns out that human beings are pretty emotional creatures. Leveraging Your Audience’s Emotions Not only do we make tens of thousands of tiny, subtle expressions with our facial expressions and body language, but we also respond to nearly everything we encounter in a day in …

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pinterest business

Using Pinterest for your Business

Nearly every business owner uses social media in some capacity to promote their business. It’s one of the greatest advantages of modern marketing. It’s free, and allows business owners to upload pictures, videos, links, and more to draw in more and more prospective customers. But one social media platform that some digital marketers don’t consider …

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storytelling in marketing

Why Storytelling is a crucial skill for your Business

Everyone loves a good story. From the nursery rhymes we memorize as children, to the television programs, movies, and books we devour as adults, we love indulging in a fictional world, where heroes rise and villains fall, lessons are learned, and dreams come true. The art of storytelling isn’t just entertaining, it’s an imperative part …

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native advertising ppc

What native advertising means and How it works

Whether you realize it or not, you’ve probably made a purchase via native advertising. As you commence to your daily scrolling and surfing activities, you’ve surely noticed ads and ad placement, unless you’ve got an incredibly strong-willed ad blocking software. Bright flashes, instantly playing videos, and boldly colored banners are nearly everywhere you look, to …

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hourglass marketing

Getting Started with the Hourglass Marketing Funnel

For quite awhile, the marketing world has preached the practicality of the Sales Funnel to take a customer from the moment they first become aware of your brand, to the moment they make their first purchase. The steps allow for multiple points of contact between your business and your prospective customers, helping to educate them …

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