Sales and Marketing

Everyone loves a good story. From the nursery rhymes we memorize as children, to the television programs, movies, and books we devour as adults, we love indulging in a fictional world, where heroes rise and villains fall, lessons are learned, and dreams come true. The art of storytelling isn’t just entertaining, it’s an imperative part …

Why Storytelling is a crucial skill for your Business Read More »

Whether you realize it or not, you’ve probably made a purchase via native advertising. As you commence to your daily scrolling and surfing activities, you’ve surely noticed ads and ad placement, unless you’ve got an incredibly strong-willed ad blocking software. Bright flashes, instantly playing videos, and boldly colored banners are nearly everywhere you look, to …

What native advertising means and How it works Read More »

For quite awhile, the marketing world has preached the practicality of the Sales Funnel to take a customer from the moment they first become aware of your brand, to the moment they make their first purchase. The steps allow for multiple points of contact between your business and your prospective customers, helping to educate them …

Getting Started with the Hourglass Marketing Funnel Read More »

Recent studies have indicated that your use of color might need your attention next. Digital Information World, a website dedicated to understanding how visual presentation impacts consumer habits, noted in a 2013 study that 93% of consumers surveyed indicated that visual appearance is their primary focus when making a purchase. When using eCommerce as your …

How Colors affect your Customers Purchase Decisions Read More »

One common misconception about marketing is that “one plan fits all.” While this would be true in an ideal world, not every marketing strategy pays off with every individual around the world. Let’s Start with an Example To find an example of this, look no further than the television commercials that appear on various channels, …

What is Customer Segmentation? Read More »

As business owners, we dream of a world in which the sales funnel leads to never-ending customer retention. In this magical, mythical land, our customers discover our business, fall in love with our product or services, and never, ever leave us. They continue to make us their main supplier for nearly everything they need in …

What is Customer Churn? Read More »

It’s the moment you’ve been waiting for: the high-profile customer you’ve been in constant communication along the sales funnel has finally decided to make that big purchase. The big day is here, and while you’re happy to be done with all the anticipation and anxiety that has gone into making this sale happen, you can’t …

The Action Stage of the Sales Funnel Read More »

Anyone who has ever disagreed with a parent or grandparent over whether something is “tasteful” or “unnecessary” knows: not every generation has the same likes and dislikes. What might be a “noisy racket” to some is the soundtrack to another generation. Visual arts, music, movies, even recipes appeal to different generations, so why shouldn’t your …

Best Practices for Marketing to Generation Z Read More »

As marketers and business owners, we have a few priorities or goals that we’re constantly juggling.  First, we want to attract new customers and encourage them to purchase our product or service.  We also want to create a sense of loyalty so our customers aren’t just one-time buyers, but lifetime brand supporters who recommend and …

What is influencer marketing? Read More »

The many stages of the sales funnel provide us with a basic understanding of how our prospective customers might behave as they come closer and closer to making a purchase of our goods or services. The stages before the Decision From the initial stage of discovering and learning about your brand, to the final stage …

The decision stage of the Sales Funnel Read More »