What is Customer Segmentation?
One common misconception about marketing is that “one plan fits all.” While this would be true in an ideal world, not every marketing strategy pays off with every individual around the world. Let’s Start with …
Sales and Marketing
What is Customer Churn?
As business owners, we dream of a world in which the sales funnel leads to never-ending customer retention. In this magical, mythical land, our customers discover our business, fall in love with our product or …
The Action Stage of the Sales Funnel
It’s the moment you’ve been waiting for: the high-profile customer you’ve been in constant communication along the sales funnel has finally decided to make that big purchase. The big day is here, and while you’re …
Best Practices for Marketing to Generation Z
Anyone who has ever disagreed with a parent or grandparent over whether something is “tasteful” or “unnecessary” knows: not every generation has the same likes and dislikes. What might be a “noisy racket” to some …
What is influencer marketing?
As marketers and business owners, we have a few priorities or goals that we’re constantly juggling. First, we want to attract new customers and encourage them to purchase our product or service. We also want …
The decision stage of the Sales Funnel
The many stages of the sales funnel provide us with a basic understanding of how our prospective customers might behave as they come closer and closer to making a purchase of our goods or services. …
Are Bing Ads effective? Why you should Consider It
A smart marketer hopes to reach as many prospective customers as possible with their ads. However, a smart marketer owner also knows that ads can get very expensive, very quickly. While you have to spend money …
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The Interest Stage of the Sales Funnel: A Deep Dive
How familiar are you with the sales funnel? This model of how a single click can become a lifetime customer was invented in 1924, but despite all the myriad of changes that have occurred within …
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Tracking Solo Ads – The Right Way
There seems to be a common misconception amongst those who have never given it a try that online marketing is largely a haphazard art of throwing everything against the wall to see what sticks. That …
The Scientific Way to Track and Measure your Digital Marketing Campaigns
As a digital marketer, there are a few things of which you’re absolutely certain. First, you’ve set up the most intelligent campaigns possible, based on the information you have. Second, you’re making sales. This is …
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