You’ve probably seen hundreds of articles on the Internet about how to generate leads. Everywhere you look, there are articles about lead generation, focusing on how to get the most leads, the most quality leads, and best inbound lead generation tactics, just to name a few. About Lead Generation But for those new to business …
Many studies have been conducted around the world, and it turns out that human beings are pretty emotional creatures. Leveraging Your Audience’s Emotions Not only do we make tens of thousands of tiny, subtle expressions with our facial expressions and body language, but we also respond to nearly everything we encounter in a day in …
How to Leverage Emotions to Grow Conversions (and Your Business) Read More »
As a business owner, you approach every step of the process with purpose. You have carefully cultivated or created the products or services you intend to sell, in the hopes that others will appreciate your efforts as a potential solution to their problems. But when it comes to selling, you need to convince your targeted …
Nearly every business owner uses social media in some capacity to promote their business. It’s one of the greatest advantages of modern marketing. It’s free, and allows business owners to upload pictures, videos, links, and more to draw in more and more prospective customers. But one social media platform that some digital marketers don’t consider …
Do you keep track of customer interactions? For example, do you know how many “regulars” you have? What do they buy? How often do they leave feedback? Your Best Customers And what about your best customers? Who are they? You may be surprised to learn that these so-called “Superconsumers” may be able to unlock the …
It’s a fact of life: As time goes by, people will unsubscribe from your email list. Most of the time, this isn’t anything personal. People move on, either from their current location or current role, and they no longer require your products or services. Perhaps they’re trying to streamline their email. The Average Unsubscribe Rate …
Nearly every business is built upon the principle of supply and demand. At the most rudimentary level, sellers “supply” to meet the “demand” of the buyers. Supply and Demand VS Scarcity Some businesses sell at exactly the right level to meet buyer needs. Others use this principle as a form of motivation for customers. For …
Everyone loves a good story. From the nursery rhymes we memorize as children, to the television programs, movies, and books we devour as adults, we love indulging in a fictional world, where heroes rise and villains fall, lessons are learned, and dreams come true. The art of storytelling isn’t just entertaining, it’s an imperative part …
Why Storytelling is a crucial skill for your Business Read More »
Whether you realize it or not, you’ve probably made a purchase via native advertising. As you commence to your daily scrolling and surfing activities, you’ve surely noticed ads and ad placement, unless you’ve got an incredibly strong-willed ad blocking software. Bright flashes, instantly playing videos, and boldly colored banners are nearly everywhere you look, to …
For quite awhile, the marketing world has preached the practicality of the Sales Funnel to take a customer from the moment they first become aware of your brand, to the moment they make their first purchase. The steps allow for multiple points of contact between your business and your prospective customers, helping to educate them …
Getting Started with the Hourglass Marketing Funnel Read More »
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