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Sales and Marketing

colors in marketing

How Colors affect your Customers Purchase Decisions

Recent studies have indicated that your use of color might need your attention next. Digital Information World, a website dedicated to understanding how visual presentation impacts consumer habits, noted in a 2013 study that 93% of consumers surveyed indicated that visual appearance is their primary focus when making a purchase. When using eCommerce as your …

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generation z marketing

Best Practices for Marketing to Generation Z

Anyone who has ever disagreed with a parent or grandparent over whether something is “tasteful” or “unnecessary” knows: not every generation has the same likes and dislikes. What might be a “noisy racket” to some is the soundtrack to another generation. Visual arts, music, movies, even recipes appeal to different generations, so why shouldn’t your …

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