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Sales and Marketing

track and measure digital marketing campaigns

The Scientific Way to Track and Measure your Digital Marketing Campaigns

As a digital marketer, there are a few things of which you’re absolutely certain.  First, you’ve set up the most intelligent campaigns possible, based on the information you have.  Second, you’re making sales.  This is good, right? There’s Something More… Generally speaking, yes.  But how confident are you that the digital marketing campaigns you’re currently …

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are solo ads right for your business

Are Solo Ads a good choice for your business?

Solo Ads are a popular point of contention amongst online business owners and marketers.  On one hand, the opportunity to grow your business is always appreciated.  On the other hand, there are less-than-upstanding individuals out there who use unscrupulous tactics, which can be more trouble than they’re worth. The Good and The Bad So how …

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awareness sales funnel

The Awareness Stage of the Sales Funnel: why is it SO important?

Guiding leads through the sales funnel can be one of the most nerve-wracking things we do as digital marketers.  In an ideal world, customers would simply show up at our literal or proverbial doorstep, cash in hand, ready to go.  The reality is that everyone approaches the purchasing process differently. The Awareness Stage A savvy …

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cold lead, warm lead, hot lead

Cold Lead, Warm Lead, Hot Lead: What’s the Difference?

Anyone who has made a sale – from a childhood lemonade stand to a multi-million dollar business sale – has learned quickly that every sale is at least a little bit different.  Your product or services can be exactly what your audience needs, but every customer approaches your business differently. Brief Description of a Lead …

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