What is Attraction Marketing?
If you do a quick Google search regarding the topic of attraction marketing, you’ll stumble across plenty of different theories, strategies, and suggestions. They may be wildly different, running ...
Sales and Marketing
Are You Considering Infographics for Lead Generation?
If centuries of advertising have taught us anything, it’s that people love images. From artistic logos to full color photographs, people are drawn to pictures (pun intended). Images Speak Louder ...
6 Ways To Increase Customer Retention
In the world of business, we see trends come and go. Creativity is one of the founding tenets of marketing, and we’re constantly working to outdo the competition in order to attract customers. ...
How Pain and Promises Inspire Your Customers to Take Action
On the surface, marketing is figuring out how to get people’s attention so they’ll buy stuff. But once you’ve started marketing your own brand, you realize it’s so much more involved than just ...
What is Lead Generation in simple words?
You’ve probably seen hundreds of articles on the Internet about how to generate leads. Everywhere you look, there are articles about lead generation, focusing on how to get the most leads, the most ...
How to Leverage Emotions to Grow Conversions (and Your Business)
Many studies have been conducted around the world, and it turns out that human beings are pretty emotional creatures. Leveraging Your Audience's Emotions Not only do we make tens of thousands ...
Key Principles of Value-Based Selling
As a business owner, you approach every step of the process with purpose. You have carefully cultivated or created the products or services you intend to sell, in the hopes that others will ...
Using Pinterest for your Business
Nearly every business owner uses social media in some capacity to promote their business. It’s one of the greatest advantages of modern marketing. It’s free, and allows business owners to upload ...
How to Find Your Superconsumers
Do you keep track of customer interactions? For example, do you know how many “regulars” you have? What do they buy? How often do they leave feedback? Your Best Customers And what about your ...
How to reduce your email unsubscribe rate
It’s a fact of life: As time goes by, people will unsubscribe from your email list. Most of the time, this isn’t anything personal. People move on, either from their current location or current ...
How to Use Scarcity Marketing the Right Way
Nearly every business is built upon the principle of supply and demand. At the most rudimentary level, sellers “supply” to meet the “demand” of the buyers. Supply and Demand VS Scarcity Some ...
Why Storytelling is a crucial skill for your Business
Everyone loves a good story. From the nursery rhymes we memorize as children, to the television programs, movies, and books we devour as adults, we love indulging in a fictional world, where heroes ...
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