If you were to write a list of all of the things that make a successful website, you’d probably end up with a pretty confusing list. A website needs to be bold and innovative, but not too bright or obnoxious. You need to have plenty of quality content, but also some pictures and interactive media. …
When it comes to creating your business website, you’ve probably heard at least a thousand times that content is key. You can’t sell anything unless you’re able to establish its value in a way that entertains and informs. This is completely true, but there is more to the process than just writing “good stuff”. You …
Meaning and Differences between UX and UI Design Read More »
You want to ask your audience questions. You need a reply. Sure, you could send an email, or include the question in your newsletter, but honestly, what’s the real chance that anyone is going to respond? That’s where forms come in. As business owners, we can integrate interactive forms into our websites, so that they …
When we first start our online businesses, we often “wing it” when it comes to a lot of aspects of getting things going. Maybe we set up a dedicated email account, load all of our contacts into the address book, put reminders on our phone calendars, and grab some color-coded folders and highlighters from the …
Sendinblue Review: Opinion, Features and Pricing Read More »
The tracking pixel may be one of the most helpful and insightful tools you’re not using today. Imagine, if you will, a tool that could teach you everything you need to know about how your customers interact with your website, your ads, and your email. While it can’t tell you what these folks are thinking, …
In 2001, Richard Kirkendall founded an independent domain company that he called Namecheap. Over the years, this company has grown and expanded. Based in Phoenix, AZ, Namecheap now offers customers a variety of services, including low-cost domain registration, hosting, SSL certificates, and more. If you’re on the search for a decent hosting company for your …
Leadpages has been in existence since 2008, and while the service has certainly evolved and changed over time, their main goal remains: to help budding entrepreneurs create stunning landing pages that aid in helping them gain conversions. Over time, additional services have been added in that respect, and as of early 2019, users could use …
Autoresponders are often touted as a great marketing tool for online entrepreneurs, but learning what they are and how they work is often a bit of a mystery. Some people get the concept confused with chatbots, and others are concerned at the idea of relinquishing control to something automated. Autoresponders are actually quite simple to …
As business owners, it’s important to keep track of the various services and software available that could potentially help with key business tasks. ClickFunnels and Leadpages are two tools that are often mentioned by those in sales and marketing, but many are unfamiliar with what each type of software can do for their business. Both …
ClickFunnels vs LeadPages: What you need to know Read More »
“Alexa Ranking” is a relatively new term in the world of online business and marketing, but the analytical insight known as Alexa has been around since 1996. Alexa.com is a subsidiary of Amazon.com, and offers a variety of marketing software, including keyword research, competitive web analysis, SEO analysis, target audience analysis, and also has the …
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