Best Practices for Marketing to Generation Z
Anyone who has ever disagreed with a parent or grandparent over whether something is “tasteful” or “unnecessary” knows: not every generation has the same likes and dislikes. What might be a “noisy ...
Latest Posts
What is Canva and how does it work?
Much as philosophers have been arguing about “the chicken and the egg” forever, marketers have been holding a similar discussion about what is more important: Design, or content? The importance ...
What is influencer marketing?
As marketers and business owners, we have a few priorities or goals that we’re constantly juggling. First, we want to attract new customers and encourage them to purchase our product or service. ...
How to Optimize your Podcast for the Search Engines (SEO)
If you’ve started a podcast in conjunction with your business, hopefully you’ve instantly gained millions of followers, and thousands of people download your episodes every single day. For ...
Why you Should care about your Brand Archetype
Have you ever noticed how some brands tend to have a personality of their own? It’s almost like you can spot that brand’s advertising with just the tiniest clue: maybe a shape of a logo, the ...
The decision stage of the Sales Funnel
The many stages of the sales funnel provide us with a basic understanding of how our prospective customers might behave as they come closer and closer to making a purchase of our goods or services. ...
Are Bing Ads effective? Why you should Consider It
A smart marketer hopes to reach as many prospective customers as possible with their ads. However, a smart marketer owner also knows that ads can get very expensive, very quickly. While you ...
Management 3.0 by Jurgen Appelo – Book Review
Managing a team can be difficult. As someone in a leadership role, you’ve been given a significant amount of responsibility. Not only do you have to make sure each individual in your team ...
Management 3.0. The evolution of Leadership
Leadership is, at all times, a sticky subject for discussion. No matter how judiciously we attempt to lead and manage, the terminology associated with various management styles is often tinged ...
Udimi Solo Ads Review: Guaranteed Solo Ad Traffic
In this page we'll review Udimi, a solo ads marketplace that delivers guaranteed solo ad traffic for various niches. When talking about solo ads, it’s extra important to only engage with partners ...
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