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storytelling in marketing

Why Storytelling is a crucial skill for your Business

Everyone loves a good story. From the nursery rhymes we memorize as children, to the television programs, movies, and books we devour as adults, we love indulging in a fictional world, where heroes rise and villains fall, lessons are learned, and dreams come true. The art of storytelling isn’t just entertaining, it’s an imperative part …

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native advertising ppc

What native advertising means and How it works

Whether you realize it or not, you’ve probably made a purchase via native advertising. As you commence to your daily scrolling and surfing activities, you’ve surely noticed ads and ad placement, unless you’ve got an incredibly strong-willed ad blocking software. Bright flashes, instantly playing videos, and boldly colored banners are nearly everywhere you look, to …

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hourglass marketing

Getting Started with the Hourglass Marketing Funnel

For quite awhile, the marketing world has preached the practicality of the Sales Funnel to take a customer from the moment they first become aware of your brand, to the moment they make their first purchase. The steps allow for multiple points of contact between your business and your prospective customers, helping to educate them …

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colors in marketing

How Colors affect your Customers Purchase Decisions

Recent studies have indicated that your use of color might need your attention next. Digital Information World, a website dedicated to understanding how visual presentation impacts consumer habits, noted in a 2013 study that 93% of consumers surveyed indicated that visual appearance is their primary focus when making a purchase. When using eCommerce as your …

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