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how to leverage emotions in your business and marketing strategy

How to Leverage Emotions to Grow Conversions (and Your Business)

Many studies have been conducted around the world, and it turns out that human beings are pretty emotional creatures. Leveraging Your Audience’s Emotions Not only do we make tens of thousands of tiny, subtle expressions with our facial expressions and body language, but we also respond to nearly everything we encounter in a day in …

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how IoT, internet of things, can be a great opportunity for your business

This is Why Incorporating the IoT Will Reshape Your Business

The concept known as the Internet of Things has been around for several decades, but we’re finally reaching the point at which the IoT, as it’s sometimes called, has become a reality. Everything is connected to everything, and the internet is never further away than a glance down or a small gesture across the room. …

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