Glossary - Teachingbiz

GLOSSARY

Find all marketing terms and definitions

A

A/B Testing: Also known as Split Testing, it is a method that allows marketers to create two or more versions of the same page and run them simultaneously before audiences, to measure which version has a better conversion rate. Read more

Affiliate Marketing: It’s an advertising model in which a merchant compensates third-party publishers (affiliates) to generate traffic or purchases to the merchant’s product. Read more

Anchor Text: It is the clickable text in a hyperlink

Autoresponder: A series of email messages sent to subscribers in a particular order and frequency. Read more

B

B2B: It is a transaction or business conducted between one business and another

B2C: It is a transaction or business conducted between one business and a consumer

Backlink: It’s a link to your site, or to your social media page, from another site or social media page. Read more

Banner Ads: It is a graphical web advertising published on a web page. It can be either static or animated

Blog: A kind of informational website displaying information in reverse chronological order. Read more

Bounce Rate: The percentage of visits to a website or page with no engagement or interaction. Read more

C

CX: Customer Experience. Read more

Call to Action: It is content specifically designed to engage the audience and encourage them to take a particular action. Read more

Clickthrough Rate (CTR): It is a metric that measures the number of clicks advertisers receive on their ads per number of impressions. Read more

Content Syndication: The process in which your articles or blog entries are posted on third party websites. Read more

Conversion: When a visitor to your website completes a desired goal (opt-in, lead, purchase, etc…)

Conversion Rate: The percentage of conversions

Conversion Rate Optimization (CRO): The process of making your site attractive to search engine crawlers, so that your site places higher on SERPs, or Search Engine Results Pages. Read more

Cost Per Mille (CPM): It is the cost per 1,000 impressions received by a specific ad. Read more

Customer Churn: The phrase refers to losing customers when they choose to stop doing business with your company. Read more

Customer Lifetime Value (CLV): The total amount of money a customer is expected to spend in your business, during their lifetime. Read more

Customer Relationship Management (CRM): It is a very large core concept that includes all of the strategies, outreach, and technology options businesses use to manage exchanges with current (and even future) customers. Read more

Customer Segmentation: The process of addressing a certain segment of your audience at a time. Read more

D

Deep Linking: The use of a hyperlink that links to a specific web page, instead of the homepage

Domain Authority (DA): It is a ranking score between 1 and 100 that will predict how highly a site will rank for all major search engines. Read more

Dropshipping: A business method where a store doesn’t keep the products it sells in stock. Read more

Dwell Time: Time visitors spend on a website

E

E-A-T: It stands for “Expertise, Authority, and Trust”. These are the three factors that Google – and ostensibly your audience – measure your site for in order to consider it a valuable resource. Read more

Earning Per Click (EPC): The amount of money you earn for your click-throughs or the activity you achieve on your links. Read more

Email Marketing: The use of email to promote physical or digital products, or services

Evergreen Webinar: A pre-recorded webinar, saved for future or repeated use. Read more

External Linking: It is a hyperlink pointing at a target domain, other than the domain the link exists on (the source)

G

Gamification: The strategy of introducing games, or goal-oriented tasks, into a process. Read more

Growth Hacking: Marketing tactics used to create massive growth in the least time possible, on the smallest budget. Read more

Guest Blogging: See Guest Posting

Guest Posting: When you are writing an article or post for another person’s site. Read more

H

High Ticket Affiliate Marketing: A form of Affiliate Marketing in which the affiliate sells high priced products (known as “high ticket”) that give large profit on fewer sales. Read more

High Ticket Product: A physical or digital product usually costing more than a thousand dollars

Hyperlink: It is a link from a page or document to another location (page, document, media, etc…)

I

Inbound Link: It is a link coming from another site to your own website

Influencer: Any individual who has the ability to have an effect on the behavior of others through social media channels. Read more

Influencer Marketing: A marketing strategy involving products or services endorsements from influencers. Read more

Interactive Content: It is any type of content experience that allows for personal exchange between your business and your audience. Read more

Internal Link: Any link from one page on your website to another page on your website.

Internet of Things (IoT): A system of interrelated computing devices. Read more

K

Keyword: A word or a group of words an Internet user uses to perform a search

Keyword Analysis: It is the process of analyzing the keywords or search phrases that bring visitors to your website. Read more

Keyword Density: The number of times a keyword appears on a webpage. It is a percentage of the overall word count. Read more

L

Landing Page: It is where you direct visitors to “land” on your website in particular situations. It can be created for a specific marketing purpose. Read more

Lead: An individual that expresses an interest in your products or services. Read more

Lead Generation: The process in which you gain new customers, new clients, and new business opportunities. Read more

Link Building: The marketing process to get links from other websites to your website

M

Media Buying: The act of purchasing ad space on a website or network of site. Read more

Meta Tags: The bits of text in a page’s HTML code that describe what that page contains. Read more

Minimum Viable Product (MVP): A version of a product with just enough features to be usable by early customers who can validate the product and provide a feedback. Read more

N

Native Advertising: Paid advertisements that mimic the website on which they’re placed. Read more

Newsletter: A newsletter is an information email sent by a company to people who opted-in to a company’s email list

O

Opt-in: Express permission by a customer, or a recipient of a mail, email, or other direct message to allow a marketer to send a merchandise, information, or more messages. Read more

Organic Search: Search results of a search engine that aren’t influenced by paid advertising

Outbound Link: It is a link coming from your own website to another site

P

Page Authority (PA): It is a ranking score that predicts how well certain pages of your overall site will rank on a SERP. These scores also range from 1 to 100, and also center largely around inbound links. Read more

Pinterest Marketing: Social media marketing activities and strategies on Pinterest. Read more

Podcast: A digital audio program, like a radio show, available on the Internet. Read more

Prospect: A lead that has been qualified as fitting certain criteria. Read more

R

Responsive Design: A web design approach to create web pages that render well on a variety of devices and screens

Return on Ad Spend (ROAS): It is a measurement in the marketing world that helps business understand the amount of revenue made for each dollar spent on each type of ad. Read more

Rich Snippets: Known as “structured data markup”, it is the information that helps search engines know when to include your site in a SERPs. Read more

S

SERPs: Search Engine Results Pages. Read more

SPAM: Unsolicited and unwanted email content that arrives en masse to your email address. Read more

Sales Funnel: The marketing technique used to lure in new customers and turn a mildly interested party into a lifelong customer. Read more

Sales Page: A standalone page on your website or blog, which has the specific goal to secure sales for your product or service. Read more

Scrum: An Agile methodology, based on incremental and interactive development. Read more

Search Engine Optimization (SEO): A marketing strategy to increase the quality and quantity of traffic to your website through popular search engines. Read more

Software as a Service (SaaS): A type of software is accessed online, and is hosted and managed by a single provider, who also provides a secure online user environment, as well as customer service and support for its product. Read more

Solo Ads: A form of advertising that allowing to buy an email broadcast to someone else’s email list. Read more

Split Testing: See A/B Testing

Squeeze Page: It is a landing page designed to convince your page visitors to share their email address and possibly their first name with you. Read more

T

Thank You Page: A page that appears on the screen once a visitor has completed a conversion action and submitted a form. Read more

U

UI: User Interface. Read more

UX: User Experience. Read more

Upsell: The action of encouraging customers to purchase additional products, services, or an upgraded version of whatever they intend to purchase. Read more

V

Video Marketing: The use of videos to promote a product or a service. Read more

Viral Marketing: A strategy to generate interest in a brand or product through messages that spread quickly from person to person

W

Webinar: An interactive broadcasted video presentation hosted online, used to educate and communicate around a brand, product or service. Read more