GLOSSARY
Find all marketing terms and definitions
A
- A/B Testing
- Also known as Split Testing, it is a method that allows marketers to create two or more versions of the same page and run them simultaneously before audiences, to measure which version has a better conversion rate. Read more
- Affiliate Marketing
- It’s an advertising model in which a merchant compensates third-party publishers (affiliates) to generate traffic or purchases to the merchant’s product. Read more
- Anchor Text
- It is the clickable text in a hyperlink
- Autoresponder
- A series of email messages sent to subscribers in a particular order and frequency. Read more
B
- B2B
- It is a transaction or business conducted between one business and another
- B2C
- It is a transaction or business conducted between one business and a consumer
- Backlink
- It’s a link to your site, or to your social media page, from another site or social media page. Read more
- Banner Ads
- It is a graphical web advertising published on a web page. It can be either static or animated
- Blog
- A kind of informational website displaying information in reverse chronological order. Read more
- Bounce Rate
- The percentage of visits to a website or page with no engagement or interaction. Read more
C
- CX
- Customer Experience. Read more
- Call to Action
- It is content specifically designed to engage the audience and encourage them to take a particular action. Read more
- Clickthrough Rate (CTR)
- It is a metric that measures the number of clicks advertisers receive on their ads per number of impressions. Read more
- Content Syndication
- The process in which your articles or blog entries are posted on third party websites. Read more
- Conversion
- When a visitor to your website completes a desired goal (opt-in, lead, purchase, etc…)
- Conversion Rate
- The percentage of conversions
- Conversion Rate Optimization (CRO)
- The process of making your site attractive to search engine crawlers, so that your site places higher on SERPs, or Search Engine Results Pages. Read more
- Cost Per Mille (CPM)
- It is the cost per 1,000 impressions received by a specific ad. Read more
- Customer Churn
- The phrase refers to losing customers when they choose to stop doing business with your company. Read more
- Customer Lifetime Value (CLV)
- The total amount of money a customer is expected to spend in your business, during their lifetime. Read more
- Customer Relationship Management (CRM)
- It is a very large core concept that includes all of the strategies, outreach, and technology options businesses use to manage exchanges with current (and even future) customers. Read more
- Customer Segmentation
- The process of addressing a certain segment of your audience at a time. Read more
D
- Deep Linking
- The use of a hyperlink that links to a specific web page, instead of the homepage
- Domain Authority (DA)
- It is a ranking score between 1 and 100 that will predict how highly a site will rank for all major search engines. Read more
- Dropshipping
- A business method where a store doesn’t keep the products it sells in stock. Read more
- Dwell Time
- Time visitors spend on a website
E
- E-A-T
- It stands for “Expertise, Authority, and Trust”. These are the three factors that Google – and ostensibly your audience – measure your site for in order to consider it a valuable resource. Read more
- Earning Per Click (EPC)
- The amount of money you earn for your click-throughs or the activity you achieve on your links. Read more
- Email Marketing
- The use of email to promote physical or digital products, or services
- Evergreen Webinar
- A pre-recorded webinar, saved for future or repeated use. Read more
- External Linking
- It is a hyperlink pointing at a target domain, other than the domain the link exists on (the source)
G
- Gamification
- The strategy of introducing games, or goal-oriented tasks, into a process. Read more
- Growth Hacking
- Marketing tactics used to create massive growth in the least time possible, on the smallest budget. Read more
- Guest Blogging
- See Guest Posting
- Guest Posting
- When you are writing an article or post for another person’s site. Read more
H
- High Ticket Affiliate Marketing
- A form of Affiliate Marketing in which the affiliate sells high priced products (known as “high ticket”) that give large profit on fewer sales. Read more
- High Ticket Product
- A physical or digital product usually costing more than a thousand dollars
- Hyperlink
- It is a link from a page or document to another location (page, document, media, etc…)
I
- Inbound Link
- It is a link coming from another site to your own website
- Influencer
- Any individual who has the ability to have an effect on the behavior of others through social media channels. Read more
- Influencer Marketing
- A marketing strategy involving products or services endorsements from influencers. Read more
- Interactive Content
- It is any type of content experience that allows for personal exchange between your business and your audience. Read more
- Internal Link
- Any link from one page on your website to another page on your website.
- Internet of Things (IoT)
- A system of interrelated computing devices. Read more
K
- Keyword
- A word or a group of words an Internet user uses to perform a search
- Keyword Analysis
- It is the process of analyzing the keywords or search phrases that bring visitors to your website. Read more
- Keyword Density
- The number of times a keyword appears on a webpage. It is a percentage of the overall word count. Read more
L
- Landing Page
- It is where you direct visitors to “land” on your website in particular situations. It can be created for a specific marketing purpose. Read more
- Lead
- An individual that expresses an interest in your products or services. Read more
- Lead Generation
- The process in which you gain new customers, new clients, and new business opportunities. Read more
- Link Building
- The marketing process to get links from other websites to your website
M
- Media Buying
- The act of purchasing ad space on a website or network of site. Read more
- Meta Tags
- The bits of text in a page’s HTML code that describe what that page contains. Read more
- Minimum Viable Product (MVP)
- A version of a product with just enough features to be usable by early customers who can validate the product and provide a feedback. Read more
N
- Native Advertising
- Paid advertisements that mimic the website on which they’re placed. Read more
- Newsletter
- A newsletter is an information email sent by a company to people who opted-in to a company’s email list
O
- Opt-in
- Express permission by a customer, or a recipient of a mail, email, or other direct message to allow a marketer to send a merchandise, information, or more messages. Read more
- Organic Search
- Search results of a search engine that aren’t influenced by paid advertising
- Outbound Link
- It is a link coming from your own website to another site
P
- Page Authority (PA)
- It is a ranking score that predicts how well certain pages of your overall site will rank on a SERP. These scores also range from 1 to 100, and also center largely around inbound links. Read more
- Pinterest Marketing
- Social media marketing activities and strategies on Pinterest. Read more
- Podcast
- A digital audio program, like a radio show, available on the Internet. Read more
- Prospect
- A lead that has been qualified as fitting certain criteria. Read more
R
- Responsive Design
- A web design approach to create web pages that render well on a variety of devices and screens
- Return on Ad Spend (ROAS)
- It is a measurement in the marketing world that helps business understand the amount of revenue made for each dollar spent on each type of ad. Read more
- Rich Snippets
- Known as “structured data markup”, it is the information that helps search engines know when to include your site in a SERPs. Read more
S
- SERPs
- Search Engine Results Pages. Read more
- SPAM
- Unsolicited and unwanted email content that arrives en masse to your email address. Read more
- Sales Funnel
- The marketing technique used to lure in new customers and turn a mildly interested party into a lifelong customer. Read more
- Sales Page
- A standalone page on your website or blog, which has the specific goal to secure sales for your product or service. Read more
- Scrum
- An Agile methodology, based on incremental and interactive development. Read more
- Search Engine Optimization (SEO)
- A marketing strategy to increase the quality and quantity of traffic to your website through popular search engines. Read more
- Software as a Service (SaaS)
- A type of software is accessed online, and is hosted and managed by a single provider, who also provides a secure online user environment, as well as customer service and support for its product. Read more
- Solo Ads
- A form of advertising that allowing to buy an email broadcast to someone else’s email list. Read more
- Split Testing
- See A/B Testing
- Squeeze Page
- It is a landing page designed to convince your page visitors to share their email address and possibly their first name with you. Read more
T
- Thank You Page
- A page that appears on the screen once a visitor has completed a conversion action and submitted a form. Read more
U
- UI
- User Interface. Read more
- UX
- User Experience. Read more
- Upsell
- The action of encouraging customers to purchase additional products, services, or an upgraded version of whatever they intend to purchase. Read more
V
- Video Marketing
- The use of videos to promote a product or a service. Read more
- Viral Marketing
- A strategy to generate interest in a brand or product through messages that spread quickly from person to person
W
- Webinar
- An interactive broadcasted video presentation hosted online, used to educate and communicate around a brand, product or service. Read more
