If you want to rank higher on search engines, you need to adapt your page to be SEO optimized. This process is not as difficult as you think. When optimizing your page for search engines, you should only be worried about four major areas. As long as these areas have been optimized correctly, you should easily move up in the ranking.
Below are the major areas you should be worried about when optimizing your page.
1. KEYWORDS: Find Valuable TERMS
Keywords are one of the most essential parts of Search Engine Optimization (SEO). The first thing you should do when optimizing your page is to perform an analysis of your web page to find out the best keyword category your site. It will enable you get the estimated search traffic your page will receive when you decide to use specific keywords.
You should ensure that the keyword selected by you is relevant to your niche and will receive high search traffic because not every keyword gets the same number of traffic.
Keywords research is the key
Keyword research, as discussed in other articles like this one, is probably the most important and high return activity in the search engine optimization field. If your website ranks for the right keywords, you can really start to notice an important increase of conversions and sales for your sales pages.
The goal you have to achieve in your keyword research, is to get the right kind of visitors. Quality plays an important role on conversions.
How much is a keyword worth to your website?
To understand the value of a keyword, you need to understand whether the keyword is relevant to your website’s content. Will searchers find what they are looking for on your site when they land to your site using that keyword?
If you want to determine the exact value of a keyword, you can perform a test PayPerClick (PPC) campaign on some of the most popular search engines, like Google and Bing. When searchers will click your link, they will be redirected to your page. This page will have a Call to Action (CTA) or a sales funnel for your product or services.
At the end of the day, you need to check your statistics and make the math:
If your campaign generates 1,000 impressions per day, 50 clicks, and 2 purchasing customers for a total profit of $200, then the cost of keyword is worth $2 to your business.
If you want to have a better overview on the costs, you should run the campaign for a couple of weeks and calculate the keyword worth at the end of it.
The best free keyword research tools to find the right keywords
If you want to rank higher in search engines, you need to use a keyword research tool. There are many tools available and you can find a dedicated article about this subject. In this page I’ll point you out the two best free tools that you can start with.
Google Keyword Planner
This free tool is a great place to start, and in order to use it, you need to setup an Google Ads account.
When you input one or multiple keywords, or your site address into Keyword Planner, Google will show you a list of related keywords along with simple metrics about how many searches they get.
The tool will also show you historical information and statistics on how a list of keywords might perform on Google. You can access to this tool by visiting AdWords website (https://adwords.google.com)
Google Trends. What term ranks higher?
This free tool lets you enter multiple keywords and create filters by category and location. As a result, you get data that show how much web interest there is around a particular keyword.
Google Trends (https://trends.google.com/) generates an output which is composed by colorful and interactive graphs that you can play with, download, and embed on your website.
2. Write rich content to engage your audience
Having a rich content is a very important way to SEO optimize your page and rank higher in search engines. Most search engines will not look at your page like a viewer will do, but they will look at the words on it. The algorithm of the search engines will collect all the words on your page and pictures that you have posted that have titles and convert them to text.
The density of each words will be measured and will rank your page based on the number of times your keywords came showed your site compared to your competitor.
Ensure that the content on your site is rich in keywords so that the algorithm will see your web page as relevant for your selected keyword or topic.
A well optimized page, as well as quality content, will help you to rank higher in the search engines.
Read also: how to get more traffic to your website.
3. Quality Links will make you rank higher in Search Engines
Referencing your web page with quality links has been an effective way to rank higher in search engines for years. If you get links from popular sites that are ranked high, your web page can benefit from it. When a page is linked by authoritative sites, and is correctly optimized, you will rank higher on search engines.
You should reference high-quality links to your page and ensure that they are relevant. This way you won’t be seen as a link spammer. Post articles and make guest blog posts on high ranking websites and link back to your web page.
4. Mobile Compatibility is a Must
The algorithm of major search engines such as Google favors mobile-friendly pages. So if your web page is not mobile friendly, your website may to be easily SEO friendly. If you are not sure if your website is mobile compatible or not, then you can use various online tool to check the mobile usability report. Analyzing the report will help you fix the issues that will make your website more mobile-friendly.
So, if you are struggling to perform SEO in your web page, then you should follow the tips above. Your site will be optimized and ranks higher in search engines when you follow the tips above.