You’ve got a new business. You have developed a new product or service, and as far as you and everyone in your inner circle are concerned, it’s a sure deal. It’s absolutely going to work, and once customers hear about it, they’re going to be lining up in droves to get it. Or will they? …
Minimum Viable Product (MVP) – Meaning, Purpose and Benefits Read More »
Whether or not the name rings any bells off the bat, nearly everyone who uses a computer is familiar with “Software as a Service” or SaaS. A Word from the Past… Remember the Dark Ages of the internet, circa 1998? In those days, we had to purchase software, usually in a box at a specialty …
How to Effectively Sell Your Software as a Service (SaaS) Solution Read More »
We all want as many people as possible to visit your website. But that means much more than simply clicking an ad, taking a glance, or briefly perusing your content. You want them to stay, and discover your product or service. Historically, that meant lots of text, introducing yourself, explaining your business, and describing all …
Why you should use Interactive Content to grow your business Read More »
As business owners, we dream of a world in which the sales funnel leads to never-ending customer retention. In this magical, mythical land, our customers discover our business, fall in love with our product or services, and never, ever leave us. They continue to make us their main supplier for nearly everything they need in …
“Teamwork makes the dream work”, as the saying goes. For those business owners who are attempting to manage a team and a profitable business at the same time, these words may sound more like the punchline to a bad joke, rather than the key piece of advice that it is. High Performance and Inspiration A …
Over the past several decades, more and more workers took advantage of technological advances to gravitate towards working from a home office, at least part of the time. With the Covid-19 pandemic, office workers found themselves forced to work from home in order to reduce the spread of the disease in traditional office buildings. The …
It’s the moment you’ve been waiting for: the high-profile customer you’ve been in constant communication along the sales funnel has finally decided to make that big purchase. The big day is here, and while you’re happy to be done with all the anticipation and anxiety that has gone into making this sale happen, you can’t …
Video content is hot. Whether you’re broadcasting a tutorial, sharing a summary, or creating hype for your product or website, web users love watching videos. Adding Videos to your Marketing Strategy And videos are a fantastic addition to your overall marketing plan, too. Creating a YouTube channel can boost SEO. Video content on social media platforms is …
Anyone who has ever disagreed with a parent or grandparent over whether something is “tasteful” or “unnecessary” knows: not every generation has the same likes and dislikes. What might be a “noisy racket” to some is the soundtrack to another generation. Visual arts, music, movies, even recipes appeal to different generations, so why shouldn’t your …
Much as philosophers have been arguing about “the chicken and the egg” forever, marketers have been holding a similar discussion about what is more important: Design, or content? The important of a good Design We’ve mentioned the importance of content a lot, and how the elements of design can drive your overall user experience. It’s obvious …
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