OptinMonster Review: Features, Pricing, Pros & Cons

8.9/10 (Expert Score)
Product is rated as #5 in category Technology
  • Mobile-friendly
  • Advance Exit-Intent Technology
  • Pre-built templates
  • Optin Forms
  • Integrations
  • Non-interruptive pop-up options
  • Dedicated eCommerce Features
  • Confusing Setup
  • No Free Plan

Are you looking for the greatest lead generation tool to help you build your email list, enhance conversions, and make more money? You’ve undoubtedly come across OptinMonster when browsing for tools, and you’d like to read an OptinMonster review to determine if the product is ideal for your site.

OptinMonster is one of the most effective lead generation tools on the market. But is OptinMonster truly worthwhile?

To answer that question, we’ll go over OptinMonster in detail so that you can decide whether it is an efficient tool to help you achieve your goals.

But before we get started, let’s discuss what OptinMonster is.

Overview of OptinMonster

What is OptinMonster and What Does it Do?

what is optinmonster?

OptinMonster (link to their official website) provides almost everything you need to begin, grow, and expand your email lead-generating process.

In 2013, when OptinMonster was first introduced, the market lacked any effective lead creation tools. OptinMonster is the industry leader as of right now. And it’s not simply because of the campaigns they’ve come up with. Your business’s growth ability might be significantly impacted by your purchasing software suite. But how?

OptinMonster creates pop-ups. These pop-ups can be used on your website to gather email addresses, promote a deal, persuade visitors to finish the checkout process, or encourage customer loyalty. Additionally, the application offers a selection of pop-up formats. Other choices include full-screen mats, lightboxes, slide-ins, and more. It also provides a number of innovative ways to engage users and boost site conversion.

Click this link to open a new OptinMonster account.

How does it work?

Overview of the OptinMonster Features

1. Geo-Location Targeting

Did you know that 61% of consumers prefer receiving offers that are relevant to them? In reality, a growing number of users are leaving websites because they believe the content is irrelevant.

This is a significant issue for eCommerce publishers and retailers that want to expand their audience and boost sales.

The Geo-Location Targeting feature of OptinMonster enables content creators and eCommerce merchants to display pertinent campaigns based on consumers’ locations.

It has been demonstrated that highly focused campaigns are more effective in generating leads than generic, non-targeted campaigns. OptinMonster’s Geo-Location Targeting can help you boost interaction, draw in new clients, and boost sales.

Moreover, it is compatible with all platforms, including WordPress. As a result, you won’t require a different geo-targeting WordPress plugin to develop content and marketing strategies that are tailored to particular geographic regions.

2. MonsterLinks 2-Step Optins

Any image or link may be converted into a 2-step optin campaign with MonsterLinks without any coding knowledge. Visitors are prompted to subscribe or make a purchase when they click on the image or link.

Using the Zeigarnik Effect, this multi-step optin technique literally psychs your visitors into subscribing. When users of MonsterLinks click a link or button to initiate a process, they are more likely to see it through to completion and subscribe.

The use of OptinMonster’s MonsterLinks technology also avoids the natural dropoff that occurs when users navigate to another page to subscribe or perform an action. Instead, consumers have the option to act right away, turning every page on your website that uses MonsterLinks into a lead generation squeeze page.

3. Exit-Intent

Exit-intent technology is a behavioral technology that observes and monitors website users’ movements and detects when they are about to leave your site without making a purchase or leaving their information. It’s intended to increase lead generation and decrease cart abandonment.

However, by using exit-intent technology, you may turn an additional 2–4% of your visitors into email subscribers, who will then soon become paying customers.

Exit-intent pop-ups from OptinMonster are compatible with practically all website platforms, including Drupal, Joomla, Shopify, Magento, BigCommerce, and WordPress.

4. A/B Testing

OptinMonster A/B Testing makes it incredibly simple to split test your campaigns so you can see what works best for your consumers in real-time. You can easily create a split test to determine what converts the best.

Using their drag-and-drop pop-up builder, you may quickly create a variant from the original pop-up by experimenting with different content, layouts, headlines, styles, campaign triggers, and other elements.

You can reduce cart abandonment by providing the right offer at the right time by combining A/B Testing with OptinMonster’s robust targeting and triggers, such as Exit-Intent Technology and Page-Level Targeting.

Read also: What is A/B Testing and how does it work?

5. List Segmentation

Without a doubt, list segmentation increases engagement. This is true both on your website, where visitors are more inclined to stay for relevant information, and on your email list, where segmentation increases open and click rates while decreasing unsubscribes and spam reports.

The industry-leading CRM (more about CRM here) and email marketing software are integrated with OptinMonster’s list segmentation technologies, allowing you to tailor and optimize all of your campaigns for the greatest results.

Read also: Email list Segmentation: Start from Here

6. Targeted Mobile Popups

OptinMonster’s Mobile-Friendly Pop-ups, which are created specifically to work effectively on all mobile devices (iPhones, iPads, Androids, tablets, and more), can assist you in attracting the attention of smartphone users.

You can provide your mobile visitors a terrific user experience by using OptinMonster’s quick and targeted mobile pop-up campaigns rather than frustrating them with slow-loading, non-responsive, and difficult-to-read forms.

Click this link to open a new OptinMonster account.

OptinMonster Integrations

How Does It Connect to Third-Party Software?

OptinMonster is compatible with some of the market’s most well-liked digital marketing products. They include

  • MailChimp
  • AWeber
  • InfusionSoft
  • Hubspot
  • Salesforce Pardot
  • ActiveCampaign
  • Marketo
  • GetResponse
  • Conversio
  • Google Analytics

And there are still more. If you want a comprehensive list, be sure to look at the integrations page in their website.

The best part is, though: that WordPress and OptinMonster work together. You can download and install the OptinMonster plugin if you prefer WordPress as your CMS of choice. The admin console will then allow you to customize your pop-up windows.

Click this link to open a new OptinMonster account.

Pricing: Available Plans

How Much Does OptinMonster Cost?

optinmonster pricing

The starting price for OptinMonster is $9 per month for a single site license that includes all the basic tools.

For $19 a month, they offer a Plus plan with all the same features as the Basic plan and cutting-edge technologies like exit-intent technology, MonsterLinks, an inactivity sensor, etc.

The cost of their most popular Pro package, which gives access to all features for three sites, is $29 per month.

The Growth plan supports five sites, contains everything in the Pro plan, and allows you to add unique branding to make the app look like it’s your own. For an additional $49 per month, you can view activity logs and client login information.

Click this link to open a new OptinMonster account.


Is OptinMonster Worth The Price?

Without a doubt, OptinMonster is the best conversion toolbox for increasing your repeat traffic and revenue. It works well and gives newbies a great place to start with an email optin for their blog or website.

It easily outperforms every other tool in terms of ease of use, even if it can take some time to learn every detail and feature.

OptinMonster is compatible with all well-known CMS, eCommerce, and email platforms. Therefore, OptinMonster is your best option if you want to expand your business by automatically producing a tonne of new leads.

On the downside, OptinMonster doesn’t have a free plan compared to its competitors. You can find OptinMonster to be a bit confusing when customizing a display. Moreover, there is no internal analytics because it depends on a connection with Google Analytics (GA); therefore, if you don’t enable that, you won’t receive any information about how it functions.

Click this link to open a new OptinMonster account.


Conclusion, Score and Signup Link

OptinMonster is by far the finest approach to increase page views, boost conversions, and increase sales. It’s simple to use, has extensive features and targeting rules out of the box, provides powerful analytics and A/B testing, and is affordable for organizations of all sizes.

OptinMonster is thus one of the most potent, adaptable, and useful tools you can employ to expand your company.

That’s all, then!

You can signup to OptinMonster by clicking this link.

8.9Expert Score
Lead Generation Simplified

An excellent tool to build your email list, enhance conversions, and make more money


Recommended? Yes

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Warda Manzar

Warda Manzar

Warda Manzar is one of the excellent writers at teachingbiz. She writes about digital marketing and real estate. She is a member of several writers' groups and has won countless awards from her colleagues and the publishing industry.

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