Using Email Marketing to Connect with Customers

email marketing

In this article, we will discuss email marketing, and how to use it – the right way – to connect with your audience and acquire as many customers as possible.

Email Marketing and Your Business

using email marketing to connect to your customers

Your customers are just an email away. With today’s technology, you have the ability to contact your subscribers directly with news, product information, blog posts, and discounts. Simply craft an outstanding email and hit send.

Except, it’s not exactly as simple in practice as it is on paper. That email has to provide the right content, details, and format to get the attention of as many people as possible. You don’t just want to send an email: you want people to open your email, click on a link, visit a landing page, and interact with your brand. Whether that email inspires the customer to make a purchase today or reminds them of your brand value, you can use email marketing to connect with customers.

Here’s how.

How to Connect with your Customers with Email Marketing

In the coming paragraphs, we will describe some common techniques that you can apply to your next email marketing campaign to optimize your chances to convert your message into a sale.

Let’s start with the first step.


Step #1: Set a Goal and Start a Campaign

Emailing your customers isn’t the same as emailing your friends and family. You can’t send them long, winding letters explaining what’s new in business, and what you hope to accomplish in the next year.

Instead, you need to be clear and concise. From the subject line to the placement of links in the body of the email, everything needs to be carefully considered so that people will not only want to open your email, but then read it, and perhaps even take some action.

Therefore, before you start drafting your email, consider what you want to accomplish with your message:

  • Do you want to increase the number of sales?
  • Are you most interested in spreading brand awareness among new subscribers?
  • Would you prefer to generate leads among customers who may have stepped away momentarily?
  • Is your goal to keep your customers engaged and interested in your brand?
  • Or are you looking to connect with your customers on a deeper level with the goal of increasing life-long customers?

Once you define why you’re reaching out to customers, you’ll be able to create a clear vision of what you want to say, and how you want to say it.


Step #2: Aim for Efficiency

As a business owner, you probably have plenty of things you could be doing besides carefully constructing emails each and every day. Therefore, it’s important to be as efficient as possible about your email marketing plan.

There are many tools out there that can help you stay organized and efficient in your email campaigns, and each works a little differently. If you’re looking for a tool that can help you with all of the features we’re about to describe, consider AWeber.

AWeber

Best for small to mid-sized businesses
aweber
About AWeber Email Automation
An easy-to-use autoresponder that simplifies email marketing automation and integrates perfectly to 3rd party tools. Free plan available for startups.
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Not only can you sign up for free, but also have all of your current email information and lists migrated to their service for free, but AWeber offers all of the features we recommend to keep your email campaigns moving along smoothly.

Recommendation #1

The first recommendation is to segment your email list. Not all of your customers want to see all of your emails. Some will only open your emails when you’re having a giant sale, while others only want to read about what’s new. Creating segmented lists allows you to ensure your emails aren’t turning into inbox clutter. If you want to learn more about segmentation, have a look at this article.

AWeber is one tool that allows you to not only create mindful email list segments but allows you to automate which segments receive which types of emails. You could hunt for specific names in your address book each time you want to send a specific email, but that’s not very efficient.

In fact, you should automate everything you can. And you can start for free by clicking this link.

Recommendation #2

Our second recommendation is to schedule emails ahead of time. In fact, before the first email of your campaign is sent, you should know how many emails you’ll send, on what days, and at what times. With tools like AWeber, nearly everything can be automated to require less time creating and sending, and more time connecting and selling.

You can learn more about how to determine email frequency in the “More Articles” paragraph at the end of the article.

Recommendation #3

The third recommendation is going to sound very familiar, but it can’t be ignored: content is key. You need a subject line that makes people want to learn more, and an email that is well-designed, organized and gets right to the point. Create a landing page, so that customers don’t have to spend time scrolling through the

body of the email. Instead, point them to the exact place they need to be to get the information they want. Again, AWeber allows users to easily facilitate both actions.

Using a partnership with design tool Canva (review here), AWeber allows for easy drag-and-drop email and landing page creation, then hastily links the two so you can get your campaign rolling.

Do you want to copy and use the best subject lines of the moment? Check these two articles below:

Get started with AWeber for free by clicking this link.


Step #3: Use Your Email Marketing Tools to Gauge Performance

Once you’ve sent your emails, it’s time to step behind the scenes to see how things work

In order to determine how well your emails are connecting with customers, you’ll need to have full analytics. This includes viewing who opens your emails, who interact with them, and what email addresses may no longer be valid.

AWeber Stats helps track all of these details and more. You’ll be able to track overall subscribers, holistic campaign performance, as well as revenue details, and activity for each individual email. 

This not only tells you which emails are a hit and which are a miss with your audience, but it helps you more accurately segment your lists so that you can target users with emails they want to read at times that make sense for their schedule. Increasing your chances of getting your email read means increasing the probability that you’ll accomplish your overall campaign goals!


In Closing

Email marketing is a tried and true method of connecting with customers that continues to help you reach out to your audience. As business owners, appearing regularly in your customers’ email inbox helps remind them of your brand, your products, and your overall value to your customers’ lives. 

However, you will want to practice efficiency and patience when creating your email campaign. Utilizing tools with a robust scope like AWeber (free signup here) can help you stay organized and on task at all times by automating all the right parts of the process.

And with analytic tools, you’ll be able to tell what’s working and what’s not to get the most out of your investment of time and money.

More Articles on This Subject

Here below, you can find a list of articles related to email marketing and email marketing tips:

Editor

Editor

Teachingbiz provides internet marketing services and education to digital entrepreneurs and marketers who want to learn how to build and scale their businesses.

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