Even if you have a small business, marketing should be a very important part of your strategy. The more money you can dedicate to marketing, the more leads and customers you will be able to get.
The good news is, you don’t need to have a million dollar budget in order to be successful.
All you need to know is that every marketing campaign has a few important elements to consider. The power of these elements isn’t directly tied to the amount you have to spend on them.
Let’s have a look together.
A brand is a combination of design, symbols, words and feelings that differentiate a product from competitors. It is also what people associate with the promises made in your marketing campaigns. It’s one of the stronger and important components.
Every major business spend money on their branding. Let’s think about Apple, or Adidas. Do you know why these brands are easily recognizable?
Because they have successfully mastered the following aspects:
1. They tell a story, they don’t talk about product features
We want to hear a good story, we are humans and we use emotions to evaluate a brand. A successful brand creates a connection between the person and the product. All the other elements, such as the technical details and features, play a role only after the first emotional impact.
2. They are customer oriented
A good customer service is directly linked to your business growth. If your customers stay loyal to your brand, they will have no reasons to buy from your competitors.
Even if your business is no bigger than a simple website, it doesn’t mean it shouldn’t have a brand.
The more recognizable your brand is, the easier your marketing becomes.
Everyone knows you’ve bought something from Apple, because their products come in futuristic white boxes. Verizon products tend to come in black packages. Every company has a distinctive look.
Even if you don’t send any physical product to your customers, your goal is to keep a consistent design for everything you do.
Use the same colors, designs and styles on every marketing campaign. Match your website colors with your e-book covers, banner ads, and business cards. When everything has a distinctive look, people will find easier to recognize you.
Don’t be afraid to be the spokesperson of your product. Make sure people identify you with your brand and business.
When you show up in a webinar, or on a podcast, your customers will instantly know who you are, what you do, and what you stand for. This is one of the main goals of marketing.
None of the suggestions of this article take very much money. They just require a small investment in research and design. If you implement them on your business, you will surely have successful marketing campaigns with a minimum effort.